The Role of Personal Chat in LINE Aplication in the Helping Behavior of Students at the Faculty of Psychology Universitas Padjadjaran

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Abstract

Social media has become an important platform in human interaction. Through its main function to facilitate communication, LINE is being used by a lot of people to spread online forms in a group chat that consists a lot of people. This sort of usage is categorized as asking for help from others. In previous research about bystander effect in Yahoo! messenger, a significant difference was found in the amount of people who performed helping behavior when their names were mentioned specifically in the group chat as compared to when their names were not. The current research was conducted to investigate whether using personal chat will be more effective for getting help. The experiment used a within-participant posttest only design (N=38). The participants joined a chat in which they were asked for help to fill out a questionnaire through a group chat. After their behaviors were recorded, they were asked to fill out the same questionnaire through personal chat. McNemar Test indicated a significant difference between helping behaviors in the group chat and personal chat conditions. Implications for helping behavior practices in social media are discussed further in this article.
Full Text: http://proceedings.ui.ac.id/index.php/uipssh/article/view/76/120


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